Methodology
In cases of involvement before the actual design phase begins, I support the client in defining the most suitable approach to the project, considering methodology, working methods, and tools.
If the design agency and/or system integrator have not yet been selected, I can manage the tender process, taking care of drafting the project brief (or SOW), involving potential partners, and evaluating their proposals.
Vendor & Talent Acquisition
- Request for proposals
- Agencies evaluation
- Recruiting
Project Foundations
- High-Level Roadmap
- Key Performance Indicators (KPIs)
- Statement of Work (SOW)
- Best Practice & Standard Recommendations
- Business Requirements Alignment
Design
I supervise the UX design of e-commerce services and systems, ensuring the quality of deliverables provided by partners.
Based on requirements, I design specific features, focusing on internationalization and integration of omnichannel flows.
I specialize in information architecture design, transforming the set of product information into a structured navigation, defining primary and secondary navigation, faceted navigation, and search engine optimization.
Additionally, I handle the design of the entire checkout process, aiming to maximize conversion and improve user experience.
Product & Service Design
- Benchmarking
- Prototyping
- Functional analysis
- Stakeholders interview
- Test cases definition
Information Architecture Design
- Navigation design
- Faceted navigation design
- Search behavior design
Optimization
The optimization phase aims to verify the quality of the e-commerce site’s design.
It includes conducting specific expert evaluation sessions, based on a library consolidated over the years comprising more than 500 guidelines, providing a reasoned, detailed, and prioritized list of intervention suggestions.
Part of the optimization phase also involves the creation, coordination, and partial execution of cases included in the User Acceptance Tests (UAT).
Conversion Rate Optimization
- Expert evaluation
- Heuristic evaluations
- Usability testing
Quality Assurance
- Test cases execution
- Accessibility assessment