Antonio Volpon
I am a freelance consultant specializing in complex digital products, with a focus on e-commerce for fashion, luxury, and industries with high standards in UX, innovation, and market positioning.
Depending on the project, I take on the role of project manager, UX designer, or strategic consultant, leading vision, resources, and development.
With 25 years of experience in Italian and international companies, I help optimize processes, create effective user experiences, and develop scalable and high-performing solutions.
Services
I support companies throughout the entire lifecycle of an e-commerce project, from the initial strategy to optimization. I define the methodological approach, manage tenders for partner selection, and oversee UX design, with particular attention to internationalization and omnichannel strategies. I specialize in information architecture and user experience optimization through expert evaluations and user acceptance testing.
Methodology
I intervene in the preliminary phases to define the most effective approach to the project, from methodologies to work tools. If necessary, I manage the tender process, handling the drafting of the brief (or SOW), the involvement, and the selection of the most suitable partners.
Design
I oversee the UX design of e-commerce services, ensuring the quality of deliverables and developing specific functionalities for internationalization and omnichannel strategies. I specialize in information architecture, managing navigation, filters, and search engines based on product information.
Optimization
Optimization verifies the quality of e-commerce design through expert evaluations based on over 500 guidelines, providing detailed and prioritized suggestions. It also includes the management and partial execution of User Acceptance Tests (UAT).
Project management
I personally take care of project planning, or for structured projects, I coordinate the work of other project managers, whether internal or external to the company. I also supervise the activities of agencies and system integrators to ensure alignment with project objectives.
